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CEGOS 领航全球
近100年历史的管理培训公司 |
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(021)80158326-9-45 service_web@cegos.com.cn
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1. Marketing fundamentals * Marketing evolutions * Marketing classifications * Marketing challenges 2. VPH introduction * Components * Importance * Applications 3. Target (identification) * Market segmentation * Target identification |
4. Consumer insight * What is insights * How to generate the consumer insights * Persona 5. Competitive environment * Competitive analysis * Value proposition mapping 6. Benefits / reasons to believe / discriminator * FABE * Brand positioning descriptio 7. Key success factors of VPH 8. VPH based IMC |
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课程比较
课程比较
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浏览记录
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