Seminar
Strategic Marketing – Value Proposition House
- To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
All CEGOS open courses are upgraded!
- Equipped with LearningHub platform
- Every learner will presented with the following e-Learning courses for FREE!
All CEGOS open courses are upgraded!
- Equipped with LearningHub platform
- Every learner will presented with the following e-Learning courses for FREE!
Summary
- To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
Attendees
* Marketing supervisors, managers, and directors
01
Preparation before seminar
02
Outlines
1. Marketing fundamentals
* Marketing evolutions
* Marketing classifications
* Marketing challenges
2. VPH introduction
* Components
* Importance
* Applications
3. Target (identification)
* Market segmentation
* Target identification
4. Consumer insight
* What is insights
* How to generate the consumer insights
* Persona
5. Competitive environment
* Competitive analysis
* Value proposition mapping
6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning descriptio
7. Key success factors of VPH
8. VPH based IMC
* Marketing evolutions
* Marketing classifications
* Marketing challenges
2. VPH introduction
* Components
* Importance
* Applications
3. Target (identification)
* Market segmentation
* Target identification
4. Consumer insight
* What is insights
* How to generate the consumer insights
* Persona
5. Competitive environment
* Competitive analysis
* Value proposition mapping
6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning descriptio
7. Key success factors of VPH
8. VPH based IMC
03
Follow-up after seminar
Objectives
Schedules
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Learning form：
Open Course
In-house
Virtual Classroom
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Seminar Inquiry
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