Seminar
Building Outstanding Enterprise Brand
Why do we need brand management? Is branding equivalent to ads, designing VI and CI, or PR? Does branding cost you a lot? Those misunderstandings are restricting so many managers to build their brand image scientifically. In addition, how to build and manage the brand image? How to connect branding with other marketing activities and all the operations in the company? Those are the tough questions in practice.
This course is designed to help participants understand building a brand image, management practices by systematic thinking, scientific theory, proven methodologies, and practical case studies. Through this course, participants can get a better understanding on branding, enhance their thinking ability, creativity, and analytical skills, and master the brand management strategy.
This course is designed to help participants understand building a brand image, management practices by systematic thinking, scientific theory, proven methodologies, and practical case studies. Through this course, participants can get a better understanding on branding, enhance their thinking ability, creativity, and analytical skills, and master the brand management strategy.
All CEGOS open courses are upgraded!
- Equipped with LearningHub platform
- Every learner will presented with the following e-Learning courses for FREE!
All CEGOS open courses are upgraded!
- Equipped with LearningHub platform
- Every learner will presented with the following e-Learning courses for FREE!
Summary
Why do we need brand management? Is branding equivalent to ads, designing VI and CI, or PR? Does branding cost you a lot? Those misunderstandings are restricting so many managers to build their brand image scientifically. In addition, how to build and manage the brand image? How to connect branding with other marketing activities and all the operations in the company? Those are the tough questions in practice.
This course is designed to help participants understand building a brand image, management practices by systematic thinking, scientific theory, proven methodologies, and practical case studies. Through this course, participants can get a better understanding on branding, enhance their thinking ability, creativity, and analytical skills, and master the brand management strategy.
This course is designed to help participants understand building a brand image, management practices by systematic thinking, scientific theory, proven methodologies, and practical case studies. Through this course, participants can get a better understanding on branding, enhance their thinking ability, creativity, and analytical skills, and master the brand management strategy.
Attendees
* Newcomers engaged in branding
* Employees who work in marketing, corporate communications, brand communication and other related fields
* Management-level or employees who are interested in brand marketing
* Employees who work in marketing, corporate communications, brand communication and other related fields
* Management-level or employees who are interested in brand marketing
01
Preparation before seminar
02
Outlines
1.Brand and Brand management
* Why do we need brand management
* The concept and classification of brand
* Challenges and opportunities of brand management
* The elements of brand management
2.The detailed description of brand’s elements
* Positioning-Target customer and product positioning
* Product-From concept to market
* Package-Product extension and communication platform
* Price-Pricing and managing the prices
* Promotion-Methods of brand promotion and their effectiveness
* Place-Distributor and key accounts management
* People-Sales staff’ communication, collaboration and training
3.Communication and implementaion of events
* Cautions on business visit
* Appropriate behavior while waiting for a meeting
* Business reception etiquette
4.Case analysis and discussion
5.The success factors of brand management
* Why do we need brand management
* The concept and classification of brand
* Challenges and opportunities of brand management
* The elements of brand management
2.The detailed description of brand’s elements
* Positioning-Target customer and product positioning
* Product-From concept to market
* Package-Product extension and communication platform
* Price-Pricing and managing the prices
* Promotion-Methods of brand promotion and their effectiveness
* Place-Distributor and key accounts management
* People-Sales staff’ communication, collaboration and training
3.Communication and implementaion of events
* Cautions on business visit
* Appropriate behavior while waiting for a meeting
* Business reception etiquette
4.Case analysis and discussion
5.The success factors of brand management
03
Follow-up after seminar
Objectives
Schedules
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Seminar Inquiry
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