Seminar
How to Conduct Market Research
The information that you collected can support boss’ decisions? How to identify whether the information is valid? What are the research methods? How to design effective survey? By discussing these questions, this course will help participants acquire the thoughts, steps and methods of marketing research.
After the training, you can do some simple research independently to reduce costs, as well as ensure the accuracy of information provided by the outside marketing research companies.
After the training, you can do some simple research independently to reduce costs, as well as ensure the accuracy of information provided by the outside marketing research companies.
All CEGOS open courses are upgraded!
- Equipped with LearningHub platform
- Every learner will presented with the following e-Learning courses for FREE!
All CEGOS open courses are upgraded!
- Equipped with LearningHub platform
- Every learner will presented with the following e-Learning courses for FREE!
Summary
The information that you collected can support boss’ decisions? How to identify whether the information is valid? What are the research methods? How to design effective survey? By discussing these questions, this course will help participants acquire the thoughts, steps and methods of marketing research.
After the training, you can do some simple research independently to reduce costs, as well as ensure the accuracy of information provided by the outside marketing research companies.
After the training, you can do some simple research independently to reduce costs, as well as ensure the accuracy of information provided by the outside marketing research companies.
Attendees
* Anyone who need to select and use marketing research service
* Marketing personnel who do some small marketing research occasionally
* Marketing personnel who do some small marketing research occasionally
01
Preparation before seminar
02
Outlines
1. Concept and importance
* Definition of market research
* Feature and importance
2. Objectives identification
* From management dilemma to information to be collected and analyzed
* Principles of problem definition
* Market research is in line with product life cycle
3. Research planning
* Objective and information gap
* Information collection and source
* Research methods and the features
* Quantitative research features and application
* Principals of sampling and questionnaire design
* Analysis and conclusion requirements
* Budget and timing
4. Research project implementation
* Set-up of in-house research department
* Types and selection criteria of external research organization
* Project process and quality control
5. Research reporting and decision making path
* Report compiling structure and principles
* Presentation of data and charts
* Market research and marketing decision making path
* Definition of market research
* Feature and importance
2. Objectives identification
* From management dilemma to information to be collected and analyzed
* Principles of problem definition
* Market research is in line with product life cycle
3. Research planning
* Objective and information gap
* Information collection and source
* Research methods and the features
* Quantitative research features and application
* Principals of sampling and questionnaire design
* Analysis and conclusion requirements
* Budget and timing
4. Research project implementation
* Set-up of in-house research department
* Types and selection criteria of external research organization
* Project process and quality control
5. Research reporting and decision making path
* Report compiling structure and principles
* Presentation of data and charts
* Market research and marketing decision making path
03
Follow-up after seminar
Objectives
Schedules
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Open Course
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