Maybe we have read a lot of books about marketing, but how to operate effectively in the daily work? What are the basic processes of marketing? How many levels are there? How to start the task of each level? How to find and capitalize on opportunities? How to carry out marketing segmentation and positioning? What are the logical relations among 4P? And what are the relations of 4P, marketing segmentation and positioning?

This course will help participants know about the internal logical relations and external operation methods through analyzing cases of different companies. After the training, participants will enhance their understanding of marketing operation and improve skills of thinking and analysis.