Seminar
Popular courses
The Product Manager
Business activities of the company follow the path that starts from the market and returns to the market eventually.
In this training, we’ll combine with marketing concepts and practical skills about product management and marketing, to improve your planning skills of precise marketing, strengthen supports, guidance and coordination of market researches to R&D, sales and relevant departments.
In this training, we’ll combine with marketing concepts and practical skills about product management and marketing, to improve your planning skills of precise marketing, strengthen supports, guidance and coordination of market researches to R&D, sales and relevant departments.
All CEGOS open courses are upgraded!
- Equipped with LearningHub platform
- Every learner will presented with the following e-Learning courses for FREE!
All CEGOS open courses are upgraded!
- Equipped with LearningHub platform
- Every learner will presented with the following e-Learning courses for FREE!
Summary
Business activities of the company follow the path that starts from the market and returns to the market eventually.
In this training, we’ll combine with marketing concepts and practical skills about product management and marketing, to improve your planning skills of precise marketing, strengthen supports, guidance and coordination of market researches to R&D, sales and relevant departments.
In this training, we’ll combine with marketing concepts and practical skills about product management and marketing, to improve your planning skills of precise marketing, strengthen supports, guidance and coordination of market researches to R&D, sales and relevant departments.
Attendees
* Product managers, brand managers and marketing planners in FMCG, manufacturing and some service industries
01
Preparation before seminar
02
Outlines
1. Value and function of the product manager
* Definition of the product manager
* Why do we need a product manager - our competition environment
* Responsibilities of the product manager
* Establishment of management process and system focusing on product
2. Identification and function of market research
* Function of market research
* Necessary conditions and principles of market research
* How to design market research questionnaire
* Desk research (collection of secondary material)
3. Market segmentation and target marketing strategy
* PEST elements analysis
* SWOT analysis
* Development of market potentiality
* Function of market segmentation
* Methods of market segmentation
* Strategic choice of target marketing
* Product differences - selling point
* Market positioning
4. Strategy of marketing mix
* Product strategy
- Definition of product
- Products mix strategy
- Product life-cycle strategy
- Setting up brand strategy
- Product packaging strategy
* Product pricing strategy
* Product distribution channel strategy
* Product promotion strategy
* Product marketing plan
5. How to be a successful product manager
* Three capabilities of a product manager
* Qualifications of a product manager
* Learning process to be a product manager
* Organizational role description of a product manager
6. Effective communication and conflicts solving
* Mastering fundamental communication skills
* Dealing with different kinds of people
* Relationship between product manager and other departments
* Skills to solve conflict effectively
* Definition of the product manager
* Why do we need a product manager - our competition environment
* Responsibilities of the product manager
* Establishment of management process and system focusing on product
2. Identification and function of market research
* Function of market research
* Necessary conditions and principles of market research
* How to design market research questionnaire
* Desk research (collection of secondary material)
3. Market segmentation and target marketing strategy
* PEST elements analysis
* SWOT analysis
* Development of market potentiality
* Function of market segmentation
* Methods of market segmentation
* Strategic choice of target marketing
* Product differences - selling point
* Market positioning
4. Strategy of marketing mix
* Product strategy
- Definition of product
- Products mix strategy
- Product life-cycle strategy
- Setting up brand strategy
- Product packaging strategy
* Product pricing strategy
* Product distribution channel strategy
* Product promotion strategy
* Product marketing plan
5. How to be a successful product manager
* Three capabilities of a product manager
* Qualifications of a product manager
* Learning process to be a product manager
* Organizational role description of a product manager
6. Effective communication and conflicts solving
* Mastering fundamental communication skills
* Dealing with different kinds of people
* Relationship between product manager and other departments
* Skills to solve conflict effectively
03
Follow-up after seminar
Objectives
Schedules
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