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Strategic Thinking
Many companies expect sustain scale expansion and performance growth, but most are contrary to the expectations. The global economy factor is one of the reasons, but it is only part of the problem. The culprit is more often a losing strategy. Many managers rarely use systematic strategic mind in their operations.
This training will help executives and division managers have a comprehensive understanding of the essence of strategic management and decision-making methods, also open their minds, build up companies' core competitive strength, and enhance the capacity of strategic planning, layout, executing and monitoring.
This training will help executives and division managers have a comprehensive understanding of the essence of strategic management and decision-making methods, also open their minds, build up companies' core competitive strength, and enhance the capacity of strategic planning, layout, executing and monitoring.
All CEGOS open courses are upgraded!
- Equipped with LearningHub platform
- Every learner will presented with the following e-Learning courses for FREE!
All CEGOS open courses are upgraded!
- Equipped with LearningHub platform
- Every learner will presented with the following e-Learning courses for FREE!
Summary
Many companies expect sustain scale expansion and performance growth, but most are contrary to the expectations. The global economy factor is one of the reasons, but it is only part of the problem. The culprit is more often a losing strategy. Many managers rarely use systematic strategic mind in their operations.
This training will help executives and division managers have a comprehensive understanding of the essence of strategic management and decision-making methods, also open their minds, build up companies' core competitive strength, and enhance the capacity of strategic planning, layout, executing and monitoring.
This training will help executives and division managers have a comprehensive understanding of the essence of strategic management and decision-making methods, also open their minds, build up companies' core competitive strength, and enhance the capacity of strategic planning, layout, executing and monitoring.
Attendees
* Department managers, Strategy managers
01
Preparation before seminar
02
Outlines
1. Strategic management concept and development
* Definition and importance
* Development history and trend
2. External analysis
* Macro environment analysis - PEST
* Industry and competitor analysis - 5 force
* Customer needs analysis
3. Internal audit
* Analysis of company resources and capability, like business composition and profitability
* Identifying the core competence and the value chain
* Establishing business intelligence system
4. Determining strategic objectives
* Definition of corporate vision, mission and value
* Settlement of corporate strategic objectives
5. Basic corporate strategies
* SWOT matrix
* Boston matrix
* Industry, product life cycle strategy development
* Diversification vs. specialization
6. Competitive strategy
* Cost first
* Differentiation
* Key point focus
* Competitive positioning strategy
7. Cooperation strategy
* Outsource vs. alliance
* M&A
* Vertical integration vs. internationalization strategy
8. Functional strategy
* Basic definition of functional strategy
* Marketing strategy
* Finance strategy
* Production strategy
* R&D strategy
* HR strategy
9. Strategy implementation and controlling
* Opportunity and resource mergeration
* KPI and evaluation of strategy controlling
* Implementation and adaptation
* Definition and importance
* Development history and trend
2. External analysis
* Macro environment analysis - PEST
* Industry and competitor analysis - 5 force
* Customer needs analysis
3. Internal audit
* Analysis of company resources and capability, like business composition and profitability
* Identifying the core competence and the value chain
* Establishing business intelligence system
4. Determining strategic objectives
* Definition of corporate vision, mission and value
* Settlement of corporate strategic objectives
5. Basic corporate strategies
* SWOT matrix
* Boston matrix
* Industry, product life cycle strategy development
* Diversification vs. specialization
6. Competitive strategy
* Cost first
* Differentiation
* Key point focus
* Competitive positioning strategy
7. Cooperation strategy
* Outsource vs. alliance
* M&A
* Vertical integration vs. internationalization strategy
8. Functional strategy
* Basic definition of functional strategy
* Marketing strategy
* Finance strategy
* Production strategy
* R&D strategy
* HR strategy
9. Strategy implementation and controlling
* Opportunity and resource mergeration
* KPI and evaluation of strategy controlling
* Implementation and adaptation
03
Follow-up after seminar
Objectives
Schedules
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